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André van Heerden is a renowned financial expert who formed a unique financial consultancy that targets the upper tier of South African business leadership. The brand combines his acquired personal brand equity and industry status with that of a dynamic consultancy that offers bespoke consulting services.


André van Heerden as a brand combines the essence of the sage archetype and a magician archetype, quite literally the alchemist of numbers and vision. The introduction of the positioning line >Finance (greater than finance) captures the financial mindset while displaying the attitude to break away from convention.

The identity design reinforces the “greater than” sign through design language and combined this accent with a colour palette that is both rich and modern. A creative solution combining acquired knowledge with modern technique.





Rogue Brand Agency
Concept & Art Direction: Chris Engelbrecht
Identity Design: Chris Engelbrecht