On the 31st of July 2013, Absa Group Limited with Barclays Africa Operations to form Barclays Africa Group Limited. As part of the One Africa campaign to create awareness around the formation of Barclays Africa Group Limited, we produced a launch video to showcase employees thoughts across Africa. The launch event was held at the JSE and the video was viewed minutes before the official listing on the JSE went live.

The video is a testament to employees across the continent showing their support and excitement to be part of this newly formed Pan-African group and to play their part in realising Barclays’ purpose, to become the ‘Go-To’ bank on the continent. We travelled to and filmed in four key locations including Ghana, Botswana, Kenya, Mauritius and South Africa, and interviewed a total of 45 employees.



Rogue Brand Agency
Concept & Art Direction: Chris Engelbrecht
Production Company: Bioscope Films