Dr. Hahnz is a premium dog food range from Gourmet Pet, a relatively new product to the market with little awareness and previously only available in selected retail outlets and veterinarian practices. Client had secured, Mark Boucher, a well known South African cricket legend to endorse Dr. Hahnz and to drive sales to the major retail outlets across South Africa.

In the TVC the pets are in charge and are lucky to have such a clever human that takes care of them and buys them the right food. The TVC is based around the concept that your pets own you, and not the other way around. The protein focused formula in Dr. Hahnz dog and cat food, results in even healthier, happier and sharper pets.



Rogue Brand Agency
Art Direction: Chris Engelbrecht
Production Company: Hack Media