The name Durex is synonymous with condoms and many consumers are unaware of the wide product range Durex offers to enhance any sexual experience. Durex lubes enhance your senses, and allows you to feel more physically and in turn emotionally.
The poster campaign depicts moments of intimacy enhanced by the Durex product range. Hands are not considered a highly erogenous zone, however they can be extremely expressive when used to tell a story.
By placing hands in various positions that insinuate a sensual and/or sexual act, the message focuses on that point of touch.