Peppadew® launched a new range of pasta sauces in South Africa and required a unique packaging to compete with more established brands in this market.


Our solution led us to evolve the main packaging from using transparent labels, to introducing colour as a differentiator for the different types of products in the pasta sauce range.

A unique colour palette was developed based on the ingredients of the various pasta sauces. By using bold typography, and consistent logo placement we were able to stay true the Peppadew® brand.



Rogue Brand Agency
Concept & Art Direction: Chris Engelbrecht
Packaging Design: Chris Engelbrecht